Sunday, September 14, 2008

TARGET MARKET

According Bank Negara Malaysia report on 2007, construction section is increase until 4.6 % after three years. Construction Company in Malaysia gets many benefits from RMK-9 and other project from government and private sector. It’s shown that the construction sector in Malaysia are development expand from the day. They will need us as supplier to them to run their project.

Our target group was dividing into three groups:

a) Construction company

b) IPT, Polytechnic and Community College

c) Technical school


Construction Company


Based on the RMK-9, the numbers of contractor in Malaysia are increase from year to year. This is a good development for all supplies in Malaysia. For first trial, we focus on Construction Company in Pahang. All the company needs a good material to make their project completed without any problem. Our companies only provide a good material. If our clients get a lower grade material, we will change that as soon as possible.


IPT, Polytechnic and Community College


According the Ministry of Higher Education sources, in Malaysia there are 36 of high education for under government and non-goverment. There are 22 of Polytechnic and about 36 of Community College in Malaysia. We focus on technical student. Each of them needed to wear the safety entire during the laboratory test. We also provide the tools for laboratory test at university and college. Now a day, government is supported to all the university to involve in the Research and Development (R&D). So, they need a lot of tools to involve in that program.


Technical school


For our third target is technical and vocational school in Malaysia. It is cover for all of the technical school especially in civil. Based on data in 2008, the number of the technical school in Malaysia are 45. They will need supplier to provide the tools to smooth and complete their learning system.

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